IELTS Writing Task 2 Samples: Boost your IELTS score by reading model essays.
- Feb 5
- 2 min read
Some people believe that advertising encourages people to buy things they do not need.
Others argue that advertising is useful because it provides information about products. Discuss both views and give your opinion.
Advertising plays a significant role in modern consumer societies, yet its influence remains controversial. While some argue that advertising promotes unnecessary consumption, others believe it serves an informative function by helping consumers make informed choices. This essay will examine both viewpoints before presenting a balanced opinion.
On the one hand, critics claim that advertising manipulates consumer behavior by creating artificial desires. Through persuasive language and emotional appeal, advertisements often convince people that happiness or social status depends on purchasing certain products. As a result, individuals may engage in impulsive spending, leading to financial strain and excessive consumerism.
On the other hand, supporters argue that advertising provides valuable information about available goods and services. In competitive markets, advertisements allow consumers to compare prices, features, and quality, thereby encouraging informed decision-making. Moreover, advertising can stimulate innovation by motivating companies to improve their products in order to attract customers.
In my opinion, although advertising can encourage unnecessary purchases, its informational value is substantial. The negative effects largely stem from a lack of consumer awareness rather than advertising itself. Therefore, when consumers approach advertisements critically, advertising becomes a useful tool rather than a harmful influence.
English | Turkish | Russian | Kazakh |
Consumer societies | Tüketim toplumları | Потребительские общества | Тұтынушы қоғамдар |
Controversial | Tartışmalı | Спорный | Даулы |
Unnecessary consumption | Gereksiz tüketim | Ненужное потребление | Қажетсіз тұтыну |
Manipulate behavior | Davranışı yönlendirmek | Манипулировать поведением | Мінез-құлықты басқару |
Artificial desires | Yapay istekler | Искусственные желания | Жасанды қалаулар |
Persuasive language | İkna edici dil | Убедительный язык | Иландырушы тіл |
Emotional appeal | Duygusal etki | Эмоциональное воздействие | Эмоциялық әсер |
Impulsive spending | Dürtüsel harcama | Импульсивные траты | Импульсивті шығын |
Financial strain | Mali baskı | Финансовое напряжение | Қаржылық қысым |
Excessive consumerism | Aşırı tüketimcilik | Чрезмерное потребление | Шектен тыс тұтыну |
Informative function | Bilgilendirici işlev | Информационная функция | Ақпараттық қызмет |
Competitive markets | Rekabetçi piyasalar | Конкурентные рынки | Бәсекелі нарықтар |
Compare features | Özellikleri karşılaştırmak | Сравнивать характеристики | Ерекшеліктерді салыстыру |
Informed decision-making | Bilinçli karar alma | Осознанное принятие решений | Саналы шешім қабылдау |
Stimulate innovation | Yeniliği teşvik etmek | Стимулировать инновации | Инновацияны ынталандыру |
Consumer awareness | Tüketici bilinci | Осведомлённость потребителей | Тұтынушы сауаттылығы |
Critical approach | Eleştirel yaklaşım | Критический подход | Сыни көзқарас |
Harmful influence | Zararlı etki | Вредное влияние | Зиянды ықпал |
Artificial demand | Yapay talep | Искусственный спрос | Жасанды сұраныс |
Purchasing power | Satın alma gücü | Покупательная способность | Сатып алу қабілеті |


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