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IELTS Writing Task 2 Samples: Boost your IELTS score by reading model essays.

Some people believe that advertising encourages people to buy things they do not need.

Others argue that advertising is useful because it provides information about products. Discuss both views and give your opinion.


Advertising plays a significant role in modern consumer societies, yet its influence remains controversial. While some argue that advertising promotes unnecessary consumption, others believe it serves an informative function by helping consumers make informed choices. This essay will examine both viewpoints before presenting a balanced opinion.


On the one hand, critics claim that advertising manipulates consumer behavior by creating artificial desires. Through persuasive language and emotional appeal, advertisements often convince people that happiness or social status depends on purchasing certain products. As a result, individuals may engage in impulsive spending, leading to financial strain and excessive consumerism.


On the other hand, supporters argue that advertising provides valuable information about available goods and services. In competitive markets, advertisements allow consumers to compare prices, features, and quality, thereby encouraging informed decision-making. Moreover, advertising can stimulate innovation by motivating companies to improve their products in order to attract customers.


In my opinion, although advertising can encourage unnecessary purchases, its informational value is substantial. The negative effects largely stem from a lack of consumer awareness rather than advertising itself. Therefore, when consumers approach advertisements critically, advertising becomes a useful tool rather than a harmful influence.


English

Turkish

Russian

Kazakh

Consumer societies

Tüketim toplumları

Потребительские общества

Тұтынушы қоғамдар

Controversial

Tartışmalı

Спорный

Даулы

Unnecessary consumption

Gereksiz tüketim

Ненужное потребление

Қажетсіз тұтыну

Manipulate behavior

Davranışı yönlendirmek

Манипулировать поведением

Мінез-құлықты басқару

Artificial desires

Yapay istekler

Искусственные желания

Жасанды қалаулар

Persuasive language

İkna edici dil

Убедительный язык

Иландырушы тіл

Emotional appeal

Duygusal etki

Эмоциональное воздействие

Эмоциялық әсер

Impulsive spending

Dürtüsel harcama

Импульсивные траты

Импульсивті шығын

Financial strain

Mali baskı

Финансовое напряжение

Қаржылық қысым

Excessive consumerism

Aşırı tüketimcilik

Чрезмерное потребление

Шектен тыс тұтыну

Informative function

Bilgilendirici işlev

Информационная функция

Ақпараттық қызмет

Competitive markets

Rekabetçi piyasalar

Конкурентные рынки

Бәсекелі нарықтар

Compare features

Özellikleri karşılaştırmak

Сравнивать характеристики

Ерекшеліктерді салыстыру

Informed decision-making

Bilinçli karar alma

Осознанное принятие решений

Саналы шешім қабылдау

Stimulate innovation

Yeniliği teşvik etmek

Стимулировать инновации

Инновацияны ынталандыру

Consumer awareness

Tüketici bilinci

Осведомлённость потребителей

Тұтынушы сауаттылығы

Critical approach

Eleştirel yaklaşım

Критический подход

Сыни көзқарас

Harmful influence

Zararlı etki

Вредное влияние

Зиянды ықпал

Artificial demand

Yapay talep

Искусственный спрос

Жасанды сұраныс

Purchasing power

Satın alma gücü

Покупательная способность

Сатып алу қабілеті


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